From the Coast to the Court: A Bold Brand Activation with Gray Whale Gin

Gray Whale Gin Makes a Splash at the US Open Pickleball Championships

When good vibes meet great branding, magic happens—and that’s exactly what went down at the US Open Pickleball Championships in Naples, Florida. Gray Whale Gin teamed up with The Good Times Roll Bus for a one-of-a-kind brand activation that turned heads, sparked conversations, and had guests lining up all week long.

To bring their vision to life, Gray Whale Gin did a full custom wrap on all four sides of our vintage 1973 Volkswagen photo booth bus—transforming it into a mobile masterpiece. Wrapped in their iconic ocean-blue aesthetic, the bus featured bold coastal graphics, subtle whale tail details, and the brand’s signature clean, modern look. It was truly a showstopper, blending perfectly with the sunny Naples backdrop and the laid-back energy of the championship.

Throughout the tournament, guests stopped by the fully branded bus to snap photos, grab free prints, and enjoy a truly interactive experience. Whether they were seasoned pickleball pros or curious first-timers, everyone left with a smile — and a branded photo strip to remember the moment. The custom-wrapped bus doubled as both a conversation piece and an immersive brand touchpoint, seamlessly connecting the Gray Whale Gin lifestyle with the energy of the event.

With thousands in attendance, this activation was the perfect way for Gray Whale Gin to stand out, engage fans, and bring their California-born brand to Florida’s Gulf Coast in unforgettable style.

Big thanks to Gray Whale Gin for trusting us to bring their vision to life. This kind of creative partnership is what The Good Times Roll Bus is all about — combining brand storytelling with high-impact, mobile moments that people remember and love to post about!

Want to Make Your Brand Roll?

If you're looking to take your brand on the road—with maximum exposure and unforgettable creative — let's make it happen. Our Good Times Roll Bus will create an experience that turns heads and builds buzz.