Branded to Be Bold: CleanCo’s Dry January Activation with a Custom Photo Booth Experience

Who Says Dry January Has to be Dull?

CleanCo teamed up with The Good Times Roll to prove that alcohol-free can still be full of flavor, fun, and unforgettable brand experiences. With custom branding and a mobile photo booth rental that turned heads across Miami, this campaign was a masterclass in corporate branding done right.

To kick off the new year, we hit the streets of Miami with CleanCo for a Dry January campaign that turned heads and changed minds about non-alcoholic cocktails.

CleanCo wrapped the entire Good Times Roll Bus in a sleek, branded design that transformed it into a rolling billboard — bright, bold, and impossible to miss as we cruised through the heart of the city. From Wynwood to Brickell, the bus brought the message loud and clear: Dry January doesn’t have to be boring.

But we didn’t just roll — we parked. At key events and high-traffic spots, we set up the bus as a pop-up hub while the CleanCo team served up ice-cold samples of their delicious non-alcoholic cocktails. People came for the drinks, stayed for the vibe, and walked away with a new favorite way to enjoy the month alcohol-free.

Whether it was driving awareness or delivering unforgettable experiences, this activation proved that smart branding + great product + creative execution = real impact.

Shoutout to CleanCo for letting us be part of your mission. Dry January never tasted so good.

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